Color Touch 7/1 by Wella: medium ash blonde for a natural cool finish

Semi-permanent color with keratin and intense shine

Wella Color Touch 7/1 delivers a refined medium blonde with cool ash undertones, perfect for neutralizing brassiness and achieving a soft, elegant look. Its upgraded formula with the Intensive Shine Complex, keratin, and natural waxes provides up to 50% more shine and hair care benefits.

Main benefits

• Cool-toned medium blonde shade.
• Up to 50% more shine for natural-looking radiance.
• Creamy consistency ensures smooth, drip-free application.
• Keratin-enriched for healthier, stronger hair.
• Perfect for toning, refreshing or gentle gray blending.

Ideal for balancing warmth with a fresh tone

This 7/1 shade adds sophistication and dimension without damage.

Application tips

• Mix with Color Touch developer (1:2 ratio).
• Apply to towel-dried, unwashed hair.
• Leave on for 20–30 minutes.
• Rinse thoroughly and finish with a post-color treatment.

Cool down your blonde with shimmering ash reflects. Order Color Touch 7/1 now at Bricobelleza.