Wella Koleston Perfect 7/71: Medium Ash Pearl Blonde with Salon-Quality Finish

Cool, elegant blonde that neutralizes warm tones for a modern look

Wella Koleston Perfect 7/71 is a permanent hair dye that blends medium blonde with ash and pearl undertones. This cool-toned shade neutralizes unwanted warmth and provides a refined, luminous finish. Its improved formula ensures up to 69% more shine, complete gray coverage, and a creamy texture for smooth, even application. Ideal for a polished, long-lasting result.

Key features

• Shade 7/71: medium blonde with ash-pearl tones
• Neutralizes orange or red hues
• Cool, professional finish with high shine
• Full gray coverage
• Creamy formula for easy application
• Use with Welloxon Perfect for best results

How to use

Mix 1:1 with Welloxon Perfect. Apply to dry, unwashed hair. Leave on for 30–40 minutes. Rinse thoroughly and follow with post-color treatment for shine and durability.

Why choose it?

If you're after a cool-toned, medium blonde with no brassiness, 7/71 is the one. Order now from Bricobelleza and enjoy stunning, salon-quality color at home.

FAQs

Does it cover gray hair?

Yes, 7/71 provides full gray coverage with the appropriate developer.

What type of blonde is it?

A cool medium blonde with ash and pearl tones, perfect for neutralizing warmth.

Can I use it on previously colored hair?

Yes, but it's best to do a strand test to ensure consistent results.