Wella Koleston Perfect 7/1: Medium Ash Blonde with Full Gray Coverage

Cool-toned, natural blonde with long-lasting shine

Wella Koleston Perfect 7/1 offers a permanent hair color with a sophisticated medium blonde ash tone. Designed to neutralize unwanted warmth, this shade delivers a fresh and balanced result with up to 69% more shine. It ensures full gray coverage, easy application, and long-lasting intensity, thanks to its improved creamy formula and compatibility with Welloxon Perfect.

Key features

• Shade 7/1: medium blonde with ash undertones
• Perfect for neutralizing yellow/orange tones
• Permanent color with professional gray coverage
• Up to 69% more shine vs. untreated hair
• Smooth, creamy consistency for easy application
• Use with Welloxon Perfect for optimal results

How to use

Mix with Welloxon Perfect in a 1:1 ratio. Apply to dry, unwashed hair, process for 30–40 minutes, rinse thoroughly, and finish with post-color treatment to seal in the shine.

Why choose it?

Koleston 7/1 is perfect for anyone looking for a professional medium blonde result with a cool tone and total gray coverage. Available now at Bricobelleza.

FAQs

Does it cover gray hair?

Yes, it provides 100% coverage when applied with the recommended developer.

Is it good for toning warm hues?

Yes. The ash tone neutralizes brassiness and unwanted warmth.

Is the formula gentle on hair?

Yes. The improved texture protects the hair and enhances shine and softness.