Overcome the limits with Koleston Perfect 44/65 Wella Permanent Dye

Challenge the limits with the new and improved Koleston Perfect 44/65 Wella Permanent Dye. Perfecting perfection is possible with innovation and audacity.

We introduce the new motto of Koleston Perfect and Welloxon Perfect: Overcome the limits. How? With superior colouring, experience and services. Superior colouring courtesy of the unbeatable Koleston Perfect and Welloxon Perfect system. What's new?

• The renewed formula of Koleston Perfect for even more amazing colouring results.
• More vibrant, intense and balanced colours!
• A wide range of colours with many new and exciting shades.
• Long-lasting, especially in the range of reds. Koleston Perfect's Vivid Reds last even longer, up to 15% more!
• An impressive shine! How about up to 69% more shine compared to untreated hair?
• Incredible! Not only is it better, but also softer! The new Koleston Perfect is even softer now, for a worry-free and regret-free colouring.

Challenge the limits with Bricobelleza and display perfect colouring with Koleston Perfect 44/65 Wella.