Wella Color Touch 66/44: Intense Red with Copper Reflections and Brilliant Shine

Bold color, gentle care

If you're looking for a bold and expressive color, Wella Color Touch 66/44 is the ideal choice. This semi-permanent dye delivers a vivid red with rich copper undertones while treating your hair with care. Thanks to the Keratin System and Natural Waxes, it provides up to 50% more shine on natural hair and leaves your strands soft, nourished, and beautifully vibrant.

Key features

• Shade 66/44: vibrant red with intense copper reflections
• Semi-permanent, ammonia-free formula
• Keratin System that repairs and balances hair structure
• Natural waxes that condition and smooth the hair
• Up to 50% more shine with the Intensive Shine Complex
• Shine Reflex pigments for even, radiant color

How to use

Mix the color with the appropriate developer. Apply evenly on dry hair, from roots to ends. Let it process as per instructions, then rinse thoroughly. Use a post-color treatment to maintain vibrancy.

Why choose it?

Perfect for those who want a dramatic and elegant red. Ideal for light to medium bases. Available now at Bricobelleza, your online store for professional hair color and care.

FAQs

How long does 66/44 last?

It lasts between 15 to 20 washes, depending on hair type and care routine.

Does it cover gray hair?

It offers partial gray coverage. For full coverage, apply over light bases or consult a hair colorist.

Is it damaging to the hair?

No. With keratin and natural waxes, it helps protect and condition the hair during coloring.